Investigating the prices of the competition can be a good way to decide how to value your own products: this way, you will have a general idea of the price to offer to your niche. Evaluate your competition, calculate your profit margins and decide what is the best strategy for your store.
For example, a quick search for engraved pendants on Etsy will result in products priced from under € 20 to over € 100! To give a practical example, this pendant costs € 112.14.
Printful offers you a comparable product for much less (€ 21.95), as well as offering free shipping. If you offered Printful's engraved pendant at the Macy's price, your pendant would give you a profit of € 90.19, with a margin of 80%. Some eCommerce platforms, like Shopify, Woocommerce, and Etsy, offer a personalization tool that allows your customers to add their own designs to your products in your online store. Giving your clients this possibility will make your profit margins even better.
Where to sell jewelry online
Once you have decided your price, it will be time to start looking for the ideal place to sell your jewelry products. A good option is to create your own online store (or add a new category to an existing store, about which we will explain later). Thus, you can personalize your online jewelry store with your own style and offer a unique shopping experience to your customers.
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Another good option is to use a marketplace known for the amount of jewelry in its catalog. And, if you already have a store, multi-channel selling may be your next step in reaching an even larger audience. Let's briefly review the marketplaces that you should at least consider:
Note: The term "Etsy" is a registered trademark of Etsy, Inc. The Printful application uses the Etsy API but is not certified or endorsed by Etsy, Inc. Personalized jewelry is one of the best selling categories on Etsy, so this is the ideal place to sell your jewelry new. With almost 39.5 million buyers in 2018 (ENG), it is a good way to make yourself known.
But be careful, because being on Etsy alone is not a guarantee of success. Once you have your products ready, you will have to optimize them using the necessary keywords, add attractive photos of your bracelets and pendants and be aware of which strategies work and which do not. It may be a good idea to spend some time researching how to sell your products on Etsy.
Keywords are like Instagram hashtags. Necessary for users who do not follow you to find your products. Don't underestimate them!
eBay is the marketplace par excellence since it was one of the first to appear. In addition, it has 167 million visitors monthly! It is the ideal place to sell practically anything.
Keep in mind that on eBay you can also find yourself with a lot of competition, so it is important to know some tricks to make sure that your bracelets and pendants appear well positioned on the page. For this, a good idea is to familiarize yourself with eBay's algorithms and learn how to optimize your rankings.
Amazon is an eCommerce giant that does not stop growing. In 2018 alone, the company's net profit was $ 232.89 billion (ENG). In addition, Amazon offers global marketplaces in which to take your engraved jewelry to the whole world.
Just remember that Amazon has a series of rules that apply to all its sellers, so if you go for this marketplace, take time to learn how the platform works and to learn how to sell your jewelry products. Luckily, there are many tricks to start selling on Amazon .
Etsy
Note: The term "Etsy" is a registered trademark of Etsy, Inc. The Printful application uses the Etsy API but is not certified or endorsed by Etsy, Inc. Personalized jewelry is one of the best selling categories on Etsy, so this is the ideal place to sell your jewelry new. With almost 39.5 million buyers in 2018 (ENG), it is a good way to make yourself known.
But be careful, because being on Etsy alone is not a guarantee of success. Once you have your products ready, you will have to optimize them using the necessary keywords, add attractive photos of your bracelets and pendants and be aware of which strategies work and which do not. It may be a good idea to spend some time researching how to sell your products on Etsy.
Keywords are like Instagram hashtags. Necessary for users who do not follow you to find your products. Don't underestimate them!
eBay
eBay is the marketplace par excellence since it was one of the first to appear. In addition, it has 167 million visitors monthly! It is the ideal place to sell practically anything.
Keep in mind that on eBay you can also find yourself with a lot of competition, so it is important to know some tricks to make sure that your bracelets and pendants appear well positioned on the page. For this, a good idea is to familiarize yourself with eBay's algorithms and learn how to optimize your rankings.
Amazon
Amazon is an eCommerce giant that does not stop growing. In 2018 alone, the company's net profit was $ 232.89 billion (ENG). In addition, Amazon offers global marketplaces in which to take your engraved jewelry to the whole world.
Just remember that Amazon has a series of rules that apply to all its sellers, so if you go for this marketplace, take time to learn how the platform works and to learn how to sell your jewelry products. Luckily, there are many tricks to start selling on Amazon .
