Many artists are looking for information on how to grow their YouTube channel and start generating income with their musical content, it's a little bit of work but achievable.
YouTube is a huge promotional platform with a huge user base of over a billion subscribers who watch billions of videos every day on every topic you can think of.
Just take a look at these stats:
YouTube is the second most popular site in the world after Google.
Every day, YouTubers spend more than a billion hours watching content on the video platform.
More than 90% of people say they have discovered new brands and products on YouTube.
80% of shoppers said they watched a YouTube video related to a planned purchase early in the buying process.
YouTubers are 3 times more likely to prefer watching a video tutorial on YouTube than reading product instructions when it comes to understanding how new products work.
As you can see from the stats above, YouTube opens up a goldmine of opportunities for marketers and entrepreneurs looking to grow their businesses.
However, creating and growing a YouTube channel is a challenging and time-consuming task. If your knowledge of YouTube is not up to date, you can waste a lot of time, money, and energy, without achieving significant results.
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How to grow the YouTube channel in 4 tips
If you use YouTube to promote your band or are thinking of trying the popular social network, you are in the right place. In this post, I am going to share the top 5 YouTube tips and tricks that will help you grow your channel.
YouTube tip no. Tip #1: Socialize and Engage
YouTube is a social network with a focus on “social” which means that in order to grow your channel, you need to engage your fans and subscribers. And respond to comments you receive in a timely manner.
This doesn't exactly fall into the YouTube tips and tricks category, but it's an important point to keep in mind.
Many marketers spend all their time and energy simply creating videos. But you have to understand that content creation is only half the job. If you want to grow your YouTube channel, you have to invest time to generate engagement.
You can use your videos and your video descriptions to ask your audience questions. And to give them reasons to interact with you.
Make your subscribers feel that their observations, comments, and suggestions are welcome. A common YouTube trick for increased engagement is to provide your subscribers with the type of content they'd like to see on your channel.
And when you reply, you can use a social media management tool like Agorapulse to help you manage all your comments easier and faster.
It is ideal, as with other social networks, to strive to respond to comments as soon as possible, as this is the best way to start a conversation.
Also, if you receive negative feedback, you don't want it to sit unanswered for too long for others to see.
There is a tip from YouTube to deal with this situation: Apologize and ask them the reason for their negative comments. In this way, you show that you care.
YouTube tip no. Tip #2 – Create custom thumbnails for all your videos
Have you heard the saying, “the devil is in the details”? Well, that's very relevant when it comes to our next YouTube tip.
Your video thumbnail is your chance to leave viewers with a solid first impression. Let's face it: users judge your YouTube videos by the thumbnails you use.
A thumbnail can make them want to watch your video or make them scroll. Obviously, you don't want that to happen.
So, here is a tried and tested YouTube tip for you: create custom thumbnails for all your videos.
Custom thumbnails take seconds to set up and can make a world of difference to your success on YouTube.
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This is because the random thumbnail you automatically get is boring, sometimes unflattering, and rarely flashy. But a well-designed, colorful thumbnail will grab people's attention and help your videos stand out on a list.
YouTube tip no. Tip #3: Create a posting schedule and stick to it.
It's very difficult to grow a channel if you don't post new content consistently and frequently. Therefore, one of the best YouTube tips and tricks is to create and publish content regularly.
Of course, that is easier said than done. But I have a YouTube tip for you that will help you stay disciplined in your approach: plan ahead.
Create a content schedule so you can have a tendency to produce. When creating a content schedule, consider the time you need to create and edit your videos.
This YouTube tip will help you plan your content calendar and keep track of what you're uploading and when. This way, you can space out your videos and stay consistent.
Not only can you reach more people the more videos you have, but your subscribers will know exactly when to expect a new video.
Take the time to put together a posting schedule.
Set the days of the week (preferably multiple days of the week) and the exact time to post your videos each day.
Plan a diverse content strategy with multiple types of videos: audio-only videos, video lyrics, video clips, storytelling, etc.
Producing that much content on a consistent basis can take quite a bit of time. But you can work with someone to help you, instead of recording and editing everything yourself.
YouTube tip no. Tip #4: Optimize your videos for the YouTube search engine
Google may be king when it comes to search engines, but YouTube is up there with the best.
As mentioned above, it's the second most popular website in the world, with hundreds of millions of people using it daily who are actively searching for videos, so you want to make sure they can find yours too.
To get more visibility on Google, optimize your blog posts or artist website for SEO. Similarly, you should optimize your videos for the YouTube search engine.
If you want and don't know how to grow your YouTube channel, this is one of the most important tips.
There are several important elements that go into optimizing YouTube videos, however, some of the most important are the keywords and tags that are used, just like you would with your blog.
Use relevant keywords in your video headlines and descriptions, and add relevant tags to every video you post.
To help, you can use a tool like TubeBuddy, which is a YouTube-certified browser extension with several useful features, including SEO features for video. It can help you.
Find out which keywords and tags your competitors are successfully using in their videos (or any YouTube video). Get tag suggestions as you type your video title and description.
Keep track of the ranking of your videos. Find the most used tags for any topic/niche.
Before you start working on SEO, here's a tip from YouTube for you: understand how the platform works and what metrics are important.
The elements that count and will help you boost SEO include engagement and subscriber numbers, so it's doubly important to encourage your audience to engage with you and leave comments, as well as subscribe to your channel.
In terms of a number of subscribers, YouTube doesn't just care how many subscribers you have. After all, that would mean that you would only see results from the most important channels.
YouTube also looks at how many subscribers you get after watching one of your videos.
YouTube uses these statistics (subscribers and engagement) to measure the quality of your videos and your channel. If your videos make people want to share, leave a comment, or subscribe to your channel, that means your videos are good enough to show up higher in people's search results.
We can conclude
YouTube can be a very powerful tool when it comes to growing your music, your website, or your personal profile as an artist.
All you need to do is consistently create great content, engage your audience, and take advantage of the many different features and tools at your disposal.
